BUILD REAL CONNECTIONSDIRECT SALES EDITION · PAT BERRY

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CHAPTER 14 · BOTH EDITIONS

What it really costs

Help someone compare the whole commitment. Include money, time, recurring charges, exclusions, and the conditions for cancellation or renewal.

Put it to work

  1. List the one-time price and every known recurring charge. Mark unknown figures for confirmation.
  2. Show optional purchases separately. Include implementation time, support limits, and relevant cancellation terms.
  3. Review the summary together. Never present an estimate as a guarantee or treat projected earnings as payment for the purchase.

TRADE EDITION

What it really costs

Use the service, consulting, and project starter sheets. Adapt for your actual industry, taxes, payment schedule, and contract terms.

Starter files are ready to adapt. CSV files open in spreadsheet apps. Printable pages can be filled locally and printed; they do not save or submit entries.

DIRECT SALES EDITION

What it really costs

Separate customer purchases from optional participation expenses. Use official current prices, refund policies, and income disclosures where applicable.

Starter files are ready to adapt. CSV files open in spreadsheet apps. Printable pages can be filled locally and printed; they do not save or submit entries.

Trade industry files are illustrative starters for service businesses, consulting, and project delivery. They are not a confirmed list of manuscript industries. Additional industry-specific versions are configurable after manuscript review.