PAT BERRY — TRADE COMPANION
CHAPTER 19: Build the two-page funnel
Starter worksheet for review — October 19, 2026

The landing page explains the resource. The thank-you page explains what happens next. Walk the path yourself before asking someone else to use it.

1. Landing page: one promise, who it helps, a preview, the minimum necessary fields, and clear wording about what messages the person will receive.
2. Thank-you page: confirmation, delivery instructions, what to check if email is missing, and an optional next step. If confirmation is required, explain it accurately.
3. Test with your own address on desktop and phone. Check missing fields, confirmation, delivery, unsubscribe, and repeated submissions. Video walkthrough: coming soon.

Trade application
Connect to the right contact record and resource interest without enrolling someone in unrelated campaigns.

Two-page funnel plan
Resource promise:
_______________________________________________________

Landing headline:
_______________________________________________________

Form fields:
_______________________________________________________

Consent wording:
_______________________________________________________

Thank-you instructions:
_______________________________________________________

Delivery method:
_______________________________________________________

Optional next step:
_______________________________________________________

Test result:
_______________________________________________________

Use verified facts. Personalize examples. Keep private customer records in your own secure system.